Snowmass keeping occupancy a secret |

Snowmass keeping occupancy a secret

Bad news is apparently no news in the opinion of the Snowmass Village Resort Association’s new leader.

SVRA President Jim France refused to share an occupancy report Thursday, reversing a longtime policy by the organization.

France, who replaced Terry Hunt at SVRA 22 days ago, said the reports may not be representative of the village’s true occupancy outlook since not all hotels and properties were participating. He said he wasn’t going to release the report until he was assured of more complete participation.

“We’ll probably keep that under our hat for the time being,” he said.

France wouldn’t clarify whether the occupancy reports will be withheld from the media or from members of the association, as well. Typically all member businesses in Snowmass Village receive the report to help with staffing and other planning.

The Snowmass Sun reported Dec. 6 that Snowmass’ reservations were down 30 percent for the season. It was uncertain whether that standard reporting played a role in France’s decision.

When France was asked if he was trying to prevent “negative” information from being reported by newspapers, he curtly responded, “Sir, the conversation is over.”

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