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Snowmass has new ad agency

Aspen Times StaffAspen, CO Colorado

SNOWMASS VILLAGE Snowmass Villages marketing, special events, and group sales departments have announced the selection of Promotional Concepts Inc. as the new marketing and advertising agency of record for the town. Seven local firms responded to an advertisement of a request for proposals last summer. After Snowmass Village narrowed the field to two finalists, Promotional Concepts got the final nod on Oct. 4.Promotional Concepts team orientation and enthusiasm resonated with us, and they worked hard and smart to earn the business, said marketing director Susan Hamley. Were looking forward to the energy and creativity theyll bring to the table. We believe its the perfect fit for us at this point in the resorts evolution.The Carbondale-based marketing agency uses a team approach to work with its clients on their advertising, graphic design, web design, special event, broadcast, direct mail and public relations needs. The agency has been in business for 15 years and has a staff of six members that will soon expand to eight, including an account representative for day-to-day interaction with Snowmass.Promotional Concepts new role with Snowmass will be to absorb the marketing strategies and messages developed by the Snowmass Marketing Special Events & Group Sales Board and staff. Those messages will be then translated into brochures, event promotions and national print media advertisements beginning with the 2008 summer season. Snowmass intends to use Promotional Concepts for two years, managing about $1.5 million in marketing.Real Time Marketing had been the agency Snowmass Village used for the past four years.


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