Snoop Dogg announces Colorado weed brand
The Cannabist Staff
Rapper Snoop Dogg will start selling his very own line of marijuana flower and cannabis products in Colorado pot shops today — making the multiplatinum MC the first A-list celebrity to the market with a full, self-branded line of commercialized cannabis.
Snoop launched his new weed line, Leafs By Snoop, at an extravagant private party on Nov. 9 at a suburban Denver home owned by LivWell owner John Lord. LivWell, one of the largest pot shop operators and cannabis cultivators in Colorado, will sell Leafs By Snoop products exclusively in Colorado for the first 30 days, after which the product will be available wholesale to other shops, according to a source close to the brand.
Leafs By Snoop cannabis products are made under a Colorado marijuana license belonging to Beyond Broadway, which does business as LivWell. Snoop can’t technically own the brand, because he’s not a Colorado resident.
“Since I’ve been at the forefront of this movement for over 20 years now, I’m a master of marijuana,” Snoop said. “So naturally, my people can trust that I picked out the finest, freshest products in the game. Let’s medicate, elevate and put it in the air.”
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