Small tax, big benefits | AspenTimes.com

Small tax, big benefits

Dear Editor:

I am writing to express my support for Referendum 2A – the Aspen lodging tax. As a person experienced in both marketing and the lodging industry, it is clear to me that we must do everything we can to compete with the myriad resorts in Colorado and the West. While we all feel that Aspen is a uniquely special place, we cannot rest on our laurels and expect people to seek us out. We must keep Aspen top of mind, and in order to do that, we need more marketing dollars.

The lodging tax has zero impact on our pocketbooks and would add a very small increase to our visitors’ hotel bills. But the money raised would provide a much-needed infusion for our marketing efforts. Please support Referendum 2A when you vote in November.

Betsy Furth

Aspen