Skiers’ economic impact in Colo. adds up to $4.8B
The Denver Post
Colorado’s ski industry stirs $4.8 billion in annual economic activity in the state, according to a new study released Wednesday.
Vail Resorts and Colorado Ski County together released the economic impact study — the first since the ski resort trade group reported a decade ago that skiing’s economic impact was about $2.5 billion.
The study found that skiing and snowboarding in Colorado support 46,000 year-round jobs in the recreation, lodging, retail and food-service industries. Those workers earn $1.9 billion every year.
About 500,000 Colorado residents skied in the 2013-14 season, accounting for about 5.6 million of the state’s all-time high 12.6 million skier visits. The remaining 7 million visits that season came from out-of-state skiers who spent $300 per visit — defined as a single paid day on the ski hill — and booked more than 8.4 million nights in ski town lodges and hotels.
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