Skico rakes in industry awards | AspenTimes.com
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Skico rakes in industry awards

Many in Aspen and Snowmass Village acknowledge the Aspen Skiing Co. has a pretty good marketing campaign. Now the national ski industry has acknowledged it as well.The Skico was awarded for “Best Overall Marketing Campaign” among major resorts at the National Ski Areas Association’s national convention last weekend. The association said the Skico’s “The Power of Four” campaign communicates with loyal customers, fills the pipeline with new participants and builds the brand.The Skico also pulled in the top award for “Best Overall Customer Service.” It created a new director of service position; all front-line employees received “Greet and Engage” training; and the mountain ambassador program continues to go strong.The Skico also earned a Silver Eagle environmental award for water conservation. The company was credited by NSAA for writing a 2004 “white paper” on growth in Snowmass Village and associated impacts on water usage. The company is taking a leadership role in seeking solutions for water issues, the association said. For example, the Skico has increased water storage on Snowmass Ski Area to help address in-stream flows.


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