Skico ‘greenwashing’ |

Skico ‘greenwashing’

Dear Editor: In reading the Feb. 2 Aspen Times article about local environmentalists opposing the Skico’s expansion onto Burnt Mountain, it’s hard not to question the company’s nonstop efforts to wrap itself in a green mantle. The Skico seems to be practicing corporate “greenwashing,” defined by the Oxford Dictionary as “disinformation disseminated by an organization so as to present an environmentally responsible public image.”It’s somewhat disingenuous for the Skico to sponsor Robert Kennedy’s trip to Aspen to blast the Bush administration on its environmental polices while at the same time hundreds of snowmobiles and dirt bikes are blasting an untold amount of pollution into our air at the X Games.According to the California Air Resources Board, today’s typical two-stroke snowmobile engine produces as much harmful pollution in seven hours as a passenger car driven for 100,000 miles. Kennedy’s own organization, the National Resources Defense Council, was a party to a lawsuit in 2003 to stop snowmobiling in Yellowstone and other national parks saying, “the noisy machines disturb wildlife, pollute the air and spread clouds of exhaust.”Perhaps the Skico’s spin doctors believed Kennedy’s anti-Bush rhetoric would lull us into believing that words are more important than deeds. Unfortunately, the Skico appears more willing to look the other way on the environment when it comes to the good TV coverage or expansion plans for Burnt Mountain. If Skico truly wants to be known for its environmental policies, it would be smart to start practicing them rather than just publicizing them. Bob GuionSnowmass

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