Skico gets into Super Bowl spirit
Aspen Skiing Co. officials have a touch of Broncos fever, and they’re hoping to share it with Aspen Classic Pass holders and skiers on Little Nell.
The Skico is making a huge Broncos helmet out of snow on the lower part of Little Nell to help spread the Super Bowl spirit. Enough snow has been moved to make a helmet roughly 20 by 20 by 20 feet, said company spokeswoman Rose Abello.
Two sculptors are working “night and day” and should have it completed by Saturday, according to Abello. She dismissed speculation that Skico executives Pat O’Donnell and John Norton are doing the handiwork.
Norton, it was noted, is actually a well-known Pittsburgh Steelers fan. And rumor has it that O’Donnell became a closet fan of the British Columbia Lions of the Canadian Football League while heading the Whistler-Blackcomb ski resort earlier this decade.
The Skico’s helmet will be dyed orange and blue once it’s completed. It will be hollow so skiers may be able to travel through it, depending on the size of a jump carved out of the face mask. If the jump is too big, the skiing public will have to go around, said Abello.
But the Skico’s strategy is to do more than delight fans with the snow sculpture. Abello said her communications department saw an opportunity to show national television audiences that Aspen fans are getting into the game and that there’s plenty of snow on the slopes.
Videotape of the helmet and expert skiers jumping out of it will be shot Saturday and made available via satellite to TV stations around the country.
Holders of the Skico’s Aspen Classic Pass should be able to cash in on the Super Bowl, literally.
The lift ticket price that Classic Pass holders will pay Monday will be determined in Sunday’s Super Bowl. The price will be the same as the points scored by the Denver Broncos, according to Abello. Normally the price would be $42.
The lowest points ever scored by any team in the Super Bowl is three, by the Miami Dolphins in 1972. The Broncos’ lowest tally was 10 points – in three of their five appearances in the big game. Their highest output was 31 points in last season’s winning effort.
The most points any team has scored in the Super Bowl was 55 by the San Francisco 49ers, against the Broncos.
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Development in Basalt barely skipped a beat in 2020 despite the coronavirus. It’s expected to be busier next year.