Skico cuts its losses | AspenTimes.com
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Skico cuts its losses

Aspen Skiing Co. officials believe a strong finish allowed them to avoid a double-digit drop in skier visits last season.

“We had a strong February. We had a strong March,” said company spokeswoman Rose Abello. “I don’t think we’ll be in double digits [for losses].”

Nevertheless, the Skico – like most of the U.S. ski industry – had to be content to just cut its losses after a dismal start to the season.

The Skico was down about 9 percent through February, compared to the same point last season. Abello said she didn’t believe the numbers dropped from there.

The Skico and other Colorado resorts will release final season tallies June 12 at the annual meeting of their trade association, Colorado Ski Country USA.

Colorado Ski Country reported that skier and snowboard rider visits were down 9.34 percent statewide at the end of February. It hasn’t surveyed its members since then.

The National Ski Areas Association estimated at its spring conference earlier this month that skier and rider visits nationwide dropped from 52 million in 1998-99 to an estimated 51.6 million.

In the Rocky Mountain Region, visits dropped an estimated 4.4 percent to 18.3 million.

The Skico’s decline will be the second in a row. Skier and rider visits fell 8.4 percent in 1998-99 compared to the prior season. That makes the latest season’s marks even worse – they are down from a down year.


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