Signs are cheaper
(This letter was originally addressed to the Aspen City Council.)
I was not able to attend last night’s council meeting, as I am in a class at CMC in Glenwood Springs. However, I do want you to hear my thoughts on the issue of moving the visitors center to the Main Street location under consideration at this time.
I am well aware of the underutilization of the visitors center through conversations with ACRA board members that have served on my World Cup Press Room committee. The main theme has always been that tourists have a difficult time finding their way to our visitors center.
I am, however, perplexed that the City Council wants to remedy that situation so quickly and at great expense to the public, without first attempting to see if a low-cost fix might just be the solution we need.
I am talking about adding visible signage at both entrances to Aspen, which will better guide tourists to a visitors center that is more than adequate to serve our needs. How much could that cost, perhaps $1,000?
Even if the cost ends up being 10 times that amount wouldn’t we, the public, be better served than by having council rushing to spend $1 million of taxpayers’ money relocating this facility to a potentially troubling location?
I urge you to take some more time and see if additional signs can make the facility that we have become a more useful site to the tourists we are trying to attract. I really don’t think the community wants to see RVs clogging up a busy Main Street intersection, while they attempt to run inside for information that can be had at leisure, and with adequate parking, at our current site.
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It’s the first Monday of the 21/22 ski season in Aspen-Snowmass and some things have changed out on the mountains since opening day.