Shop for a cause this holiday season
November 23, 2011
ASPEN – The 14th annual Adopt-A-Cause campaign that kicks off Wednesday will benefit two different nonprofits in the valley.
The program asks shoppers to make a contribution when purchasing items through the holiday season. The campaign comes just two days before Black Friday and one of the busiest shopping weeks of the year. Shoppers, who are most likely picking up gifts for family and friends, will see their donations go to help the valley-based nonprofits Challenge Aspen and the Roaring Fork Conservancy.
Vail Resorts, along with Aspen Sports stores and Taylor Creek Fly Shop employees, choose where the proceeds will go.
Scott Leigh, regional manager for Aspen Sports, said the community has consistently responded strongly to the Adopt-A-Cause program and is glad to help with Challenge Aspen’s goals.
Challenge Aspen is a program that uses the recreational opportunities available in the valley to allow individuals with cognitive and physical disabilities to experience those activities. Challenge Aspen also has a division of its program dedicated to disabled veterans and their families, and it gives them the opportunity to experience outdoor activities.
“They are a good part of our community and a program that we feel strongly about,” Leigh said.
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Coordinators at Challenge Aspen are also grateful for the community support.
“Aspen Sports is a longtime supporter of our organization and a great partner,” said MJ Wolfe Faas, director of development and operations for Challenge Aspen.
Kirk Webb, of Taylor Creek Fly Shop, said the shop chose the Roaring Fork Conservancy – a program that aims to keep the Roaring Fork Valley’s waters healthy – for its commitment to protecting rivers and raising water issues in the valley.
Webb said the shop shares the same interests as the conservancy’s, and therefore has a vested interest in helping the nonprofit.
The campaign will continue through Jan. 8.
Vail Resorts Echo, the nonprofit division of Vail Resorts, will donate 50 cents for every dollar raised by individual stores. Last year the program raised more than $172,000 for 14 different charities with 165 retail stores participating in four states – Colorado, California, Utah and Nevada. That total included the matched funds from Vail Resorts Echo.