‘Share the Road’ gets a boost
Deadly conditions for bicyclists and pedestrians in Colorado have spurred the state Department of Transportation to start a new public-awareness program encouraging everyone to share the road.
“Share the Road, Friend” is directed at all road users — motorists, bicyclists and pedestrians. The campaign reminds road users, “Life has enough problems; sharing the road shouldn’t be one of them.”
Pedestrian and cyclist fatalities have spiked in Colorado since 2002. Pedestrian fatalities are up nearly 10 percent, while bicyclist deaths are up 44 percent, according to CDOT. Denver and Pueblo are the two most at-risk communities for pedestrians and cyclists, according to state statistics.
The public-awareness campaign will feature public-relations activities and grassroots efforts throughout the state as well as billboards, print advertisements and radio pieces in Denver and Pueblo.
The campaign promotes the idea that everyone is equal on the road. No single type of user is targeted or blamed for conflicts.
“We understand that the issue of who uses the road can be polarizing and often pits one mode against another,” said Betsy Jacobsen, CDOT bicycle/pedestrian/byways section manager. “Bringing different road users together has brought greater understanding that no single mode owns the road.
“This campaign is an extension of that effort and encourages all users to be mindful of others and share the road,” Jacobsen continued in a prepared statement.
CDOT is sharing these general tips in its campaign:
Do not use cellphones while driving, walking or cycling.
• Motorists should leave three feet between their vehicle and a bicyclist while passing.
• Pedestrians should cross the street at crosswalks and look both ways.
• Bicyclists should ride with the flow of traffic and obey all traffic laws.
Support Local Journalism
Support Local Journalism
Readers around Aspen and Snowmass Village make the Aspen Times’ work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.
Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.
Each donation will be used exclusively for the development and creation of increased news coverage.
Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.
User Legend: Moderator Trusted User
In the aftermath of the Grizzly Creek Fire in and around Glenwood Canyon, Eric Lovgren has been “swamped” with calls and emails, primarily from people in the Eagle and Gypsum areas where residents could see flames from the Grizzly Creek Fire as it grew toward the Coffee Pot Road.