Shae Singer singing a new tune: ACRA board member |

Shae Singer singing a new tune: ACRA board member

Naomi HavlenAspen Times Staff Writer

A longtime local and small shop owner in Aspen has been appointed to the Aspen Chamber Resort Association board.Shae Singer, owner of Sashae Floral Arts & Gifts and Living the Dog’s Life, is the newest representative for local retailers on the chamber’s board of directors.”I would like to be a representative of the mom-and-pop businesses in town – I like to represent non-chain corporations,” Singer said. “And I’d love people to talk to me about their views on how we can improve the retail situation in Aspen.”Singer has lived in the Roaring Fork Valley for the past 20 years, first opening up Sashae as a sort of general store in Basalt in the mid-’80s. Singer, who worked in flower shops while going to college, said she enjoyed selling flowers and gifts locally. She opened up Sashae Floral Arts & Gifts next to Clark’s Market on Puppy Smith Street in Aspen in 1992.Her love of clever gifts and dogs merged into Living the Dog’s Life, and Singer began leasing a storefront on the sunny side of the Cooper Avenue mall last year. Business has been booming since.The “place for humans who love pets and pets who love humans,” as Singer once said, sells everything from specialized gourmet pet treats to funky dog collars and posh Aspen-style dog beds.Singer’s golden retriever, Daisy, greets customers at both the flower and dog-themed shops.Singer replaces Aspen Collection store owner and Aspen Pure purveyor Barry Gordon on the ACRA board. Members of the board’s nominating committee told the board Singer is a strong candidate who has a local’s perspective and plenty of good ideas for the future of retail in Aspen.At their Tuesday meeting, the board of directors voted unanimously to approve Singer’s appointment.”I’m hoping that we can promote the businesses and support events in town without losing track of small businesses,” Singer said. “That’s what I told [ACRA board president] Rick Jones – Aspen is a small town with a big name. We need locals to appreciate that and to shop in local stores. We need to keep small shops in Aspen and make it more fun for locals.”[Naomi Havlen’s e-mail address is]