Report: Snowmass lodging industry logs record-breaking winter, Aspen close behind
The head of the central reservations business said there is no sugarcoating it — business stunk for Aspen’s lodging industry in April, and it wasn’t much better in Snowmass Village.
But a terrible April couldn’t remove the luster from a record-breaking winter for the industry in Snowmass and the best in a decade in Aspen.
An occupancy report released Monday by Stay Aspen Snowmass President Bill Tomcich said Aspen occupancy was only 25.2 percent. That was a decrease of 10.7 percent even though Easter fell in April this year.
Tomcich wrote, “There’s no sugarcoating Aspen’s results, which is the lowest paid occupancy reported for April since 2014.”
Occupancy was 29.4 percent in Snowmass Village, or 40.6 percent less than April last year. The decrease was expected because the Disabled American Veterans group was moved from April to the last week of March.
Another factor for the decline in April occupancy was the lack of direct flights between major markets and Aspen-Pitkin County Airport, according to Tomcich.
“Starting on Tuesday, April 4, capacity this year was reduced to just four daily flights from Denver on United Express, three on Saturdays, a total reduction of 22.5 percent from what was scheduled last April,” Tomcich wrote.
It bodes well for summer business, he said, that there will be more nonstop flights through the summer and fall than ever before.
Despite the poor performance in April, the lodging industry racked up record occupancies in December and January and a strong showing in February. March was another record breaker.
“To put these results into historical context, this is Aspen’s strongest recorded winter occupancy since 2007-08, and Snowmass’s strongest winter occupancy ever, albeit not by much,” Tomcich wrote.
The average daily rate in Aspen increased by 12.8 percent to $554 per night compared with the same period the prior ski season.
The average daily rate in Snowmass Village increased 3 percent to $402 per night.
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Eagle’s County’s first confirmed COVID-19 case arrived exactly 12 months ago on March 6, just one day after Colorado’s first case was discovered in neighboring Summit County.