Quiksilver coming to Hyman mall | AspenTimes.com
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Quiksilver coming to Hyman mall

Naomi Havlen

A building in the middle of Aspen that’s been silent for years is expected to be pulsing with activity later this winter.Quiksilver, the Southern California brand associated with surfing and saltwater, is moving into the Kobey Building on the Hyman Avenue mall, sandwiched between ZG Tees and Curious George. The space hasn’t been leased for the past six years.According to commercial real estate broker Ruth Kruger of Kruger & Company, a lease was signed on the space last week. A Quiksilver representative couldn’t be reached for comment on Monday, but according to the company’s website, their winter sporting goods include snowboards, boots and bindings.”People got so used to walking by it when it was empty that they forgot all about the space,” Kruger said. “Once the lights are on and there’s someone in there doing something, the entire Hyman Avenue mall will come to life.”The company will lease about 2,300 square feet on the building’s first floor and the store is expected to open in late winter or early spring. Kruger said the store will most likely not be up and running in time for the ESPN Winter X Games, which are coming to Buttermilk Mountain during the last weekend in January.The X Games draw a young crowd of spectators, which is generally the market that Quiksilver sells its wares to.Quiksilver is headquartered in Huntington Beach, Calif., and owns popular brands that market to teenagers like Roxy and DC Shoe USA. Their snowboards, snowboard boots and bindings sell under the Lib Technologies, Gnu, DC Shoes, Roxy and Bent Metal labels.They also sell clothing, from beenie hats to flip-flops, wetsuits and snowboarding gear.The Kobey Building, which was built circa 1886, has sat empty since sporting goods retailer SportStalker occupied the building in the late ’90s. At that point it was listed on the market for $6 million, but the Dallas-based owner decided to renovate the building.Kruger said the renovation lasted almost two years and cost owner Larry Ferguson $5 million. The project restored the building’s historic storefront and created a free-market penthouse. Prior to the renovation, the building’s facade featured bright-blue trim and awnings to match the brilliant blue at the former Aspen Drug, at the end of the block.Since it’s been historically restored, the building features larger front windows, a recessed front entryway and re-created historic detailing that appears in an old photograph of the structure. The proposed project was praised by members of the Historic Preservation Commission in 2001.The building’s 3,000-square-foot footprint includes a full basement, the ground floor, a second-floor apartment space and a third-floor, 800-square-foot penthouse. The apartment and penthouse are currently being leased for the winter, she said.Kruger said Quiksilver will pay $125 per square foot per year to lease the space. That’s $23,958 per month on a 2,300-square-foot space.”This will be a user who brings vitality to the mall with a young, fun store,” Kruger said.Quiksilver was formed by Australian surfers Alan Green and John Law in 1970, starting with a successful design for board shorts. Over the last 30 years it has expanded into skateboarding, snowboarding and fashion apparel. “It is a company with deep roots in the history of the demanding outdoor sports lifestyle,” the company’s website says.Naomi Havlen’s e-mail address is nhavlen@aspentimes.com