Put your trademark on Highlands’ hallmark | AspenTimes.com

Put your trademark on Highlands’ hallmark

There are 170-some days left before the next ski season, but those still jonesing for memories of the slopes can help the Aspen Highlands Ski Patrol with a special project this month.

Patrol director Mac Smith and company need help picking the proper name for the ski trail now known as B-Zero. This is no ordinary trail, so no ordinary name will do.

“This is the one right off the top of Highland Bowl,” said Smith. “I think the name of B-Zero is going to be the hallmark. This might be the one that sticks out in all of Aspen.”

B-Zero will be the longest of the double-diamond trails in the bowl. Smith estimated its steepest pitch is 44 degrees, while the average is around 40 degrees.

The patrol hopes to have the trail open next season, along with the trails formerly known as B-1 and B-2. B-2 is now known as White Kitchen. And B-1 is now Obe-One.

The patrol has steadily opened more terrain south of the Loge Peak chair and ultimately into Highland Bowl over the last three seasons. With the right storms and sufficient early-season boot packing, the terrain will be opened right up to the gut of the bowl.

New terrain needs to be marked on trail maps. And trail maps require trail names. The material goes to the printer in July, so Smith and the patrol decided to solicit the public’s help for the new trail name.

A special telephone line has been set up for suggestions. Messages can be left at 544-3051. Suggestions will be accepted through June 25.

The front runners among the patrol are Crescendo, Maverick and Absolute Zero, but everything will be considered.

“If people have some cool ideas, help out,” said Smith. The patrol’s only request is to honor the Highlands’ tradition of coming up with something unique, something that sets it off as a “locals’ mountain,” Smith said. They would prefer no memorial names for dead folks.

Smith said he’s used all his personal favorites while helping name some of the 113 trails at Highlands. He came up with Enigma and Audacious and stole Temerity from a consultant.

Smith and consultants will decide on a name by July. The winner gets nothing but bragging rights. If they are lucky and can ski or ride well, the patrol might make sure they get first tracks down B-Zero next winter.

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