Pulling together for X Games
February 3, 2004
I would like to extend a heartfelt thank you to the entire community for its role in helping to pull off the most successful Winter X Games to date, and for helping to keep this great event in our back yard for the next three years.
X Games is the premier action-sports event on the winter calendar ” this extension is an incredible coup for our resort ” the kind of investment that will reap rewards for years to come for this community. Last week’s event was the most-watched, most-attended and most exciting Winter X Games to date.
I want to thank the incredible spectators that braved the cold and cheered wildly for the athletes. I also want to thank everyone who helped keep this event a safe experience for all ” local law enforcement, security and parking crews, RFTA and other transport entities, medical, fire and safety officials.
Thanks to the 400-plus volunteers and ambassadors, as well as everybody out at Buttermilk who gave their time and aided the crowd. And special gratitude to the local lodges, restaurants, bars and shops that rolled out the welcome mat for our visiting X friends. Everybody in our community helped make X Games a memorable event.
A very special thanks goes to the city of Aspen. Not only did City Council step up and assist us in our efforts to extend our relationship with ESPN and the X Games, but city officials were open and eager in their efforts to assist us in pulling together The Offspring concert in the downtown core. This kind of vision and assistance is refreshing, and frankly, critical, as we continue to evolve our brand and position Aspen/Snowmass as an exciting and vibrant resort.
It was an exciting week filled with events that required collaborative efforts and the community showed its true colors. Once again, on behalf of everybody at Aspen Skiing Co. ” Thank you!
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Managing director, event marketing
Aspen Skiing Co.