Pro Challenge cycling race host cities report steady sales tax collections without event | AspenTimes.com
YOUR AD HERE »

Pro Challenge cycling race host cities report steady sales tax collections without event

Jason Blevins
The Denver Post
Cyclists head down Mill Street toward Hopkins Avenue in Aspen during the start of Stage 4 in the 2015 USA Pro Challenge. The race didn't return in 2016 yet host cities, including Aspen, reported sales tax increases for the month of August.
The Aspen Times file photo |

The absence of the USA Pro Cycling race that reportedly pumped $130 million into Colorado’s economy had little impact on August traffic and spending in the race’s longtime host cities.

Sales tax collections in Breckenridge, Aspen and Steamboat Springs climbed this August even without the race, which organizers said lured 1 million spectators every year since 2011. August 2016 revenues dipped in Vail, which last hosted the race in 2014.

“In Aspen, we understood the race would be a long-term payout. With the television coverage, this was a long-term play for positive effects on our brand,” said Debbie Braun, chief of the Aspen Chamber Resort Association which helped organize the race in Aspen for five years.

The fact that visitation and sales tax revenues continued to climb without the race this August proves the strategy worked, the host towns’ tourism cheerleaders say.

In Breckenridge, more than 5,000 people attended the August Spartan Race, which filled a hole left by the Pro Challenge. And those Spartan participants and spectators paid for their own rooms — unlike the Pro Challenge, which asked hosts to provide hundreds of free rooms to accommodate organizers, athletes and their teams every year between 2011 and 2015.

Read the rest of this story at http://www.denverpost.com.


Support Local Journalism

Support Local Journalism

Readers around Aspen and Snowmass Village make the Aspen Times’ work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Each donation will be used exclusively for the development and creation of increased news coverage.

For tax deductible donations, click here.
 

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User