Pride snowboards to keep the tuning at Hub | AspenTimes.com

Pride snowboards to keep the tuning at Hub

Naomi Havlen
Aspen Times Staff Writer

Aspen’s Pride snowboard shop, which closed after the last ski season, will team with a longtime local business to offer full-service tunes and repairs this winter.

Pride’s tuning service is joining the Hub of Aspen, said Pride owner Larry Madden. Previously the Hub had sent equipment out for repairs, he said.

“[Hub of Aspen owner] Charlie Tarver has a space in the back that they sublet in the summertime for bike mechanics, and they offered it to me for the winter for our tuning,” Madden said. “It’s good for both of us because I get a space to work out of in town, and it makes the Hub more full service.”

Madden opened Alternative Edge, Aspen’s first snowboarding-only shop in 1990. He later sold it and opened Pride four years ago.

He said he decided to close the shop this winter since the retail scene is “a little risky now to say the least,” even though Pride always had a strong local following, at least in their repair shop.

Madden said he was looking for a space to set up Pride’s repair service, since he already owns the pricey equipment that comes with ski and snowboard tuning.

Recommended Stories For You

“We’re expanding our service now, and [we won’t] be just snowboard-specific, although in the past we’ve tuned skis but not advertised it,” he said. “This year we’ll do ski and snowboard repair and tuning, and boot fitting. We’re including all aspects from edge repairs to full tunes.”

Pride’s repair shop in the Hub will also offer pick-up and delivery service in town, with a $5 commission per tune for local bellhops or property managers who recommend the service to hotel guests.

Madden said Pride will be offering a locals’ special this season: $25 for a full tune if you show a season pass. For visitors the price of a full tune will range between $45 and $50, competitive with other local tuners, he said.

[Naomi Havlen’s e-mail address is nhavlen@aspentimes.com]