Pride snowboards to keep the tuning at Hub |

Pride snowboards to keep the tuning at Hub

Aspen’s Pride snowboard shop, which closed after the last ski season, will team with a longtime local business to offer full-service tunes and repairs this winter.

Pride’s tuning service is joining the Hub of Aspen, said Pride owner Larry Madden. Previously the Hub had sent equipment out for repairs, he said.

“[Hub of Aspen owner] Charlie Tarver has a space in the back that they sublet in the summertime for bike mechanics, and they offered it to me for the winter for our tuning,” Madden said. “It’s good for both of us because I get a space to work out of in town, and it makes the Hub more full service.”

Madden opened Alternative Edge, Aspen’s first snowboarding-only shop in 1990. He later sold it and opened Pride four years ago.

He said he decided to close the shop this winter since the retail scene is “a little risky now to say the least,” even though Pride always had a strong local following, at least in their repair shop.

Madden said he was looking for a space to set up Pride’s repair service, since he already owns the pricey equipment that comes with ski and snowboard tuning.

“We’re expanding our service now, and [we won’t] be just snowboard-specific, although in the past we’ve tuned skis but not advertised it,” he said. “This year we’ll do ski and snowboard repair and tuning, and boot fitting. We’re including all aspects from edge repairs to full tunes.”

Pride’s repair shop in the Hub will also offer pick-up and delivery service in town, with a $5 commission per tune for local bellhops or property managers who recommend the service to hotel guests.

Madden said Pride will be offering a locals’ special this season: $25 for a full tune if you show a season pass. For visitors the price of a full tune will range between $45 and $50, competitive with other local tuners, he said.

[Naomi Havlen’s e-mail address is]

Support Local Journalism

Support Local Journalism

Readers around Aspen and Snowmass Village make the Aspen Times’ work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Each donation will be used exclusively for the development and creation of increased news coverage.


Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User