Powder gone wild | AspenTimes.com

Powder gone wild

Nate Peterson

After yet another powder day Friday, I got to thinking: With all the snow that’s fallen here this season (130 percent above average), I think it’s time for Skico to overhaul its generic “Power of Four” slogan. At least for this winter. Something as simple as “The Powder of Four” seems a lot more fitting.I also came up with some others, which really means I just solicited ideas from my fellow employees so I could pawn them off as my own. Skico, we here at On the Hill accept your thanks in advance for providing you with top-rate marketing advice free of charge. It’s only a small token of our gratitude for such a great season.Following are some of our favorites. Aspen/Snowmass: Your most trusted powder dealer.Aspen/Snowmass: Where supply meets demand.Oooooookay, so maybe those two are a bit edgy, considering recent events. But how about these:Aspen/Snowmass: Get buried.Aspen/Snowmass: The best snorkeling in Colorado.Aspen/Snowmass: More pow for your buck.Aspen/Snowmass: Free snow. Expensive lift tickets.Aspen/Snowmass: Powder. Kegs.Aspen/Snowmass: I can’t believe I skied the whole thing.Aspen/Snowmass: What falls here, stays here.Aspen/Snowmass: Vail’s no comparison. Aspen/Snowmass: What a dump.Aspen/Snowmass: Colorado’s champagne region.Aspen/Snowmass: We’re up to our necks in this stuff.Aspen/Snowmass: Powder saves.Aspen/Snowmass: Get fresh with us.Aspen/Snowmass: Snow for the masses.If you’ve got any better ones, we’d love to hear them.

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