Pass article misleading
August 16, 2011
In the article titled “Aspen ski pass prices midpack among major ski resorts” (Aug. 15, 2011, The Aspen Times) Scott Condon compares Aspen Skiing Co. pass prices, but fails to use an apples-to-apples comparison when comparing with other ski resorts.
What he does is an apple-to-orange comparison since he uses the “chamber” price for Aspen-Snowmass, which is not available to everyone. I cannot purchase a pass at the chamber price, as a matter of fact, and there are many others who are not eligible as well.
However, several or possibly all of the examples in his article, like the Epic Pass at Vail, Telluride and Steamboat passes, are available for everyone to purchase at the pre-sale prices. You don’t need to be a member of a club or the local chamber to purchase those passes.
My point is the Aspen Skiing Co. pass price is actually amongst the highest in the industry. It is not midpack like the article states.
Finally, I don’t want to ski at a ski resort that is midpriced. I want to ski at the best, and the best should have the highest price. Aspen, Snowmass, Aspen Highlands and Buttermilk offer the absolute best ski resort experience in this state, so as a long-time patron I don’t mind paying a premium price for the premium experience.
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Please fix your article, so you state the facts correctly.
Editor’s note: The Aspen Times article focused on Aspen Skiing Co. pass prices for chamber of commerce members but the story and chart also noted the higher amount paid by nonchamber members.