On the hill: Rockin’ the ‘boat | AspenTimes.com
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On the hill: Rockin’ the ‘boat

Carolyn SackariasonThe Aspen TimesAspen, CO Colorado

ASPEN – Last month I wrote about how I’m not allowed to write “champagne powder” in reference to anything that has to do with Aspen, or I guess in general, per a cease-and-desist letter from a lawyer who represents Steamboat Ski & Resort Corp. Apparently, they’ve trademarked the phrase. If I were to use it again, I have been instructed to capitalize the term as “CHAMPAGNE POWDER” or “Champagne Powder” and follow it with the TM symbol, as well as the word “snow.”Whatever. But it got me to thinking that we need our own damn trademark for our snow. I asked for suggestions from readers, and I was surprised how much thought some people put into the effort.Here are some excerpts:• “Aspen: Home of The Pow Wow-Wow Yippie Yay Yippie Yay-O TM’ … but you might receive a cease-and-desist notice from the attorneys for Snoop Dog; then again, he’s a lot cooler than Steamboat.”• “You can’t call it champagne unless it is from France and the last time I checked, Steamboat Springs fell quite a bit short …'”• “You all know what happens to champagne if left uncorked? IT GOES FLAT. The steepest pitch at ‘the boat’ is the exit stairwell from the top of their gondola terminal, which lets you off at mid-mountain! Champagne powder is for sissies. You can fit the whole of Steamboat in Hanging Valley. AspenSnowmass has MOUNTAINS OF POWDER. Four mountains of UNTRACKED POWDER. Mountain staff in AspenSnowmass work twice as hard at procuring good skiing …”• “It may be of interest to you that in the early to mid-1960s Steamboat ran a year-long major ad campaign based on stating literally, ‘THERE IS NO ASPEN.’ Steamboat felt they could get on the skiers’ radar screen with this byline! Tagging along on Aspen’s early fame! And yes, Steamboat is nearly flat …!”And there was this on a sign posted at the bottom of the Ruthie’s lift: “It’s white, it’s addicting and it’s legal. POWDER!”TM that, Steamboat!csack@aspentimes.com


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