No snow, no shoot in Glenwood
Aspen, CO Colorado
GLENWOOD SPRINGS ” No snow means no go for a television segment that was to be shot this week in Glenwood Springs.
Glenwood was to be spotlighted on “Good Morning America” sometime in December. The goal was to feature a mountain town as a cozy winter mountain setting leading into the Christmas holiday. There was one catch ” snow is a mandatory part of the scene.
With the ground currrently bare and no snow in Glenwood’s immediate forecast, the segment’s producers pulled the plug. Said a brief e-mail announcement from Vicky Nash of Resort Trends, a local marketing company: “This is very disappointing news but unfortunately part of dealing with media and journalists.”
The “Good Morning America” producer’s e-mail was short and to the point: “We are trying to find a place that has a little bit more of a cozy holiday feel and where there is snow. Right now we’re looking into Vail, but it all depends on snow. I’m sorry to disappoint, it’s one of the hard parts of my job. But I have to go with the most picturesque places. Again thank you for all your help ” and we are always revisiting ideas.”
It was announced in late October that “Good Morning America” planned to tape a segment in Glenwood that would be part of the show’s Weekend Window feature.
At the time, Kate Collins, vice president of tourism marketing for the Glenwood Springs Chamber Resort Association, said national exposure is a tremendous addition to the marketing efforts of the chamber.
“It’s hard to put a value on it, but if we were to do the same amount of national air time for advertising, it would exceed our total national marketing budget for a whole year,” Collins said.
The “Good Morning America” segment was to feature the Hotel Colorado and its annual lighting ceremony, which occurs the day after Thanksgiving.
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