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News in Brief

Police arrested Jose de Jesus Fletes Rodriguez, 29, on charges of cocaine possession at the intersection of Hyman and Aspen at 1 p.m. Tuesday. Bond is $5,000. Police said the investigation was ongoing, and they would not comment further on the arrest or whether more people might be involved.

Airport officials are hoping a new marketing strategy will encourage locals and visitors to look to Sardy Field as their first choice.David Ulane, assistant aviation director at Pitkin County Airport, hopes the marketing strategy will re-engage the town with the facility in an increasingly competitive environment. He asked for input and funding from the county commissioners at Tuesday’s work session.The airport will close for 60 days in the spring of 2007 for extensive work on the runway. There are also plans in the works for a new terminal building. The marketing plan was conceived to keep locals abreast of changes and re-attract locals to the airport. “We are losing business to other airports,” Ulane said of the many Aspen residents flying out of the airport in nearby Eagle and not-so-nearby Denver International Airport. Airport officials plan to conduct surveys in the terminal to assess community needs.The marketing strategy, which has yet to be approved by the commissioners, would also work to improve the airport’s image with a branding campaign. Ulane cited successful examples of smaller airports in suburban Chicago, which have remade themselves by creating a brand using slogans and marketing to attract passengers.


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