New name suggestions
December 19, 2007
I offer the following suggestions to further the demise of a century-old tradition in the changing of your new type font. In keeping with the spirit of “THE ASPEN TIMES .COM” in New York esque, along with the actual demise of Aspen itself, please consider:
Change the name of “THE ASPEN TIMES .COM” to:
1. THE ROARING FORK POST .COM
2. THE WALL STREET VALLEY .COM
3. THE WESTERN COLORADO REPUBLIC .COM
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You get the idea. Your sanctimonious marketing geniuses that opted for changing the last remaining icon in Aspen should have ample wisdom in renaming your paper to something more befitting than THE ASPEN TIMES .COM.
P.S.: You forgot to change the font on your website.