New market to open this fall at Aspen Business Center
August 18, 2009
PITKIN COUNTY – A new grocery store at the Aspen Business Center is slated to open in November.
Roxy’s will open before the ski season in the former space of Alpine Mountain Market, which closed this past spring when the proprietor decided to retire after nearly two decades in business.
The new store’s owners and operators, Roxanne and Mike Lawler, also own groceries in Telluride and Rangley. Both stores were opened a little over three years ago.
The couple signed the lease for the ABC location shortly after Alpine Mountain Market closed. Extensive remodeling work is being done on the space, and permits have recently been issued by Pitkin County. Now, the bulk of the work can be done, said Roxanne Lawler.
“There is a lot of work to be done to get it ready,” she said. “We’re ready to hit it.”
The new market is envisioned to be a full-service store with basic grocery items, as well as a meat, fish and deli counter, specialty items and organic products. Delivery will be available.
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The owners envision the store to be a combination of all the food stores in Aspen, with a mini-Whole Foods contemporary flare.
“We are hoping to be something to everyone … a bread-and-butter store for locals,” Lawler said. “It will be from the basics to gourmet … we’re going to be cramming a lot of stuff in there.”
The Lawlers are anticipating that the inventory will be half organic, but that could change according to demand.
“That is what’s great about a mom-and-pop shop; we can make those changes quickly,” she said.
Lawler added that she’s not too nervous or concerned about opening a new business in a challenging economic climate. On the contrary, it might be a perfect time to have another grocery store since many people are opting to stay home more.
“People still eat,” she said. “When people stop eating, that’s when we’re in big trouble.”
The Lawlers also are banking on the ABC location, which serves as a convenient spot for residents who live off Highway 82 just outside of Aspen, and don’t want to come into town and deal with traffic and a lack of parking.
“We’re pretty optimistic that we can fill that void,” Lawler said. “We can help cut out the headache and stress, and do our environmental part by getting some people out of that traffic coming into town.”