New gym to open in Basalt
September 4, 2009
BASALT – A group of local investors is opening a new fitness facility where the former Gym of Basalt closed its doors last month.
Basalt Health and Fitness actually offered its first class Wednesday morning, though the space in the Mid Valley Business Center is currently devoid of equipment. The interior is undergoing renovation, and the new operators plan to install new weight and aerobic equipment, along with two stand-up tanning beds, one spray-tanning booth and a smoothie bar, according to Steve Brandt, one of the owners in the new venture. So far, a new sound system has been installed. “It rocks,” he said.
Brandt’s partners include Jim Wilson, Jerry Heisig, Helen Yanaki, and Tina and Manuel Gomez.
The group is shooting for a Sept. 20 “soft opening,” with a formal grand opening to follow, but the business is already signing up members.
“We’re trying to keep the gym alive – in the place it’s always been,” Brandt said.
Basalt Health and Fitness will offer a host of free classes – spinning, ski conditioning and the like – for its members, as did its predecessor, and some trainers and instructors who worked at The Gym will be back, according to Heisig, who was a trainer at The Gym.
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A gym has existed in the space since the mid-1990s. Terry Lewis ran The Gym for about five-and-a-half years before deciding she would not renew the lease for the space when it expired in August. She cited declining memberships – a result of the recession – and rising costs for her decision.
The owners of the new operation are confident the midvalley can support a gym, Brandt said.
“I think if we run some first-class classes, we can draw in some pretty decent crowds,” he said.
As a new business, Basalt Health and Fitness won’t be honoring the unexpired memberships of the old Gym of Basalt. The new operation will offer a range of payment options, including 3- and 6-month memberships, plus one-, two- and three-year memberships, 10- and 20-punch passes, a $20 daily rate ($15 for students) and an $80 monthly fee. Family, senior and student rates are also available.
A one-year membership for a single adult is $816, which breaks down to $68 per month.
Basalt Health and Fitness will use a billing agency, and a member who, for example, joins for a year can arrange to be billed monthly instead of paying the entire sum up front, according to Heisig. That way, if someone joins for a year but winds up moving out of the area in 10 months, they can arrange to not be billed for the final two months of their membership, he said.