Naked truth in advertising |

Naked truth in advertising

Dear Editor:

Has everyone seen the picture of the guy hanging upside-down off the chairlift naked? It’s time for the marketing powers at Aspen Skiing Co. to capture this rare opportunity to use this image as a powerful marketing tool. A poster and webpage of this gem should be produced immediately with the caption: “How’s Your Aspen?” and a toll-free reservation number underneath.

Lo Semple


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