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More resorts protest controversial Burton snowboards

The Associated Press
Aspen, CO Colorado
A youngster holds a sign in front of the Burton snowboard headquarters in Burlington, Vt., Thursday, Oct. 23, 2008. About 100 people gathered outside the Burton headquarters to demand that the two lines of snowboards with images of naked Playboy models and cartoons of self-mutilation on Burton snowboards be pulled from the market.(AP Photo/Toby Talbot)
AP | AP

BURLINGTON, Vt. ” More Vermont ski resorts are joining in protests against two new lines of Burton snowboards that feature images of Playboy models and cartoons of self-mutilation.

Killington Resort, Pico Mountain and Stowe Mountain Resort have followed the lead of Smugglers’ Notch, Sugarbush and six western resorts in banning employees from using the Love and Primo boards while working.

Vail Resorts has prohibited employees of its Vail, Breckenridge, Beaver Creek and Keystone resorts in Colorado and California’s Heavenly Mountain from using the Love boards.

The boards led to a demonstration Oct. 23 outside Burton’s headquarters in Burlington, Vt.

Burton CEO Laurent Potdevin says the company supports freedom of artistic expression and stands by the limited edition boards.


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