Moore resigns helm at ACRA | AspenTimes.com
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Moore resigns helm at ACRA

The woman who helped rebuild the credibility of the Aspen Chamber Resort Association and repair its relations with local governments is stepping down.

Diane Moore announced Monday she will resign as ACRA president in March after four years at the helm.

“After having accomplished many of the professional goals I set for myself, my decision to leave ACRA at this time is based primarily on my need to take time to pursue other goals,” she said.

Although she doesn’t have another job lined up right now, Moore, 41, intends to stay in the Roaring Fork Valley for the foreseeable future. “I consider Aspen my home,” she said.

Moore joined the chamber at a somewhat tumultuous time in November 1994. The organization’s relations with elected officials from Pitkin County and the city of Aspen were strained. Its credibility with local businesses was also suspect.

She instantly worked to boost the chamber’s image through the addition of more meaningful benefits and programs for members. Membership numbers were already climbing when she joined, but they soared from around 530 to 800 under her guidance. That helped ACRA build strong budgets, including creation of a $100,000 reserve in the current fiscal picture.

“Under Diane’s direction, the ACRA has gone from an outlook that was uncertain to one which is stable, both organizationally and financially,” said Mike Otte, chairman of ACRA’s board of directors. He said the board accepted her resignation with “great regret.”

Moore listed the founding of the Aspen Service University as one of her biggest accomplishments. The program offers a series of customer-service training seminars designed for the Aspen business community.

Moore also helped create the Aspen Snowmass Customer Service Council, which created the renowned Listening Line, a communitywide customer service hot-line system.

Coming from city government, Moore was able to open a dialogue with city and county officials that hadn’t existed for years, if ever. One of her most astute decisions might have been to keep ACRA out of a leading role in the political dogfight over lengthening the airport runway.

ACRA members will continue to reap benefits from Moore’s work after she is gone. She prearranged terms of an agreement with the Aspen Skiing Co. that ensures chamber members will receive a discounted ski pass for the 1999-2000 season.

Moore said the highlights of her job were working with a talented staff and receiving the flexibility to be creative from the board of directors. “None of this could have happened without the entire team,” she said.

The most unpleasant experiences were “dealing with things that were completely out of our control, like the airlines.” While the airlines made decisions that were based on their corporate needs, the ACRA often had to answer to customers for air-travel access problems, she noted.

Moore, a fervent football fan, said her decision had absolutely nothing to do with her angst over the pummeling her favorite team, the Miami Dolphins, suffered at the hands of the Denver Broncos last weekend.

She will stay with ACRA until March 5. The board will immediately seek her replacement. Moore said she will help with her successor’s transition.


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