Monarch joins in ski-pass war | AspenTimes.com
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Monarch joins in ski-pass war

Aspen Times Staff Report

The ski-pass war that erupted this season continues to expand in Colorado for next season.

Monarch Ski and Snowboard Area jumped into the fray Monday with a $199 season pass for adults. The reduced-price pass will be sold through May 28.

“In order to make sure we were competitive, and in conjunction with our 60th anniversary next season, we’ve decided to offer a discounted season pass now,” said Monarch Vice President of Operations Rich Moorhead in a prepared statement.

Monarch is a 700-acre ski area about 18 miles west of Salida. It is the seventh resort to commit to the price war for next season.

Arapahoe Basin, Breckenridge, Copper Mountain, Keystone and Winter Park duked it out this year with Buddy Passes this season and all have already announced passes for between $200 and $300 will be back next season.

Loveland, like Monarch, has also decided it must join the competition.

Aspen Skiing Co. officials vow they will stay out of the fray since Colorado’s Front Range isn’t one of their primary markets. The ski areas offering the reduced-price passes depend on Denver-area residents for a major share of their business.

Critics contend lower prices could help the Skico, as well as Aspen and Snowmass Village, generate additional business. Skico’s lift ticket sales are down about 14 percent this season.


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