Meet Your Merchant | Testosterone
How did your business start?
Two locals wanted to see a store in Aspen where they would shop, a unique experience for men featuring a style and accessories for those not interested in the super-high-end European style that dominates the Aspen market.
What do you sell?
The most unique men’s apparel and jewelry as well as one-of-a-kind home, bar, gambling and smoking accessories.
What positive lessons did you learn during the recession?
You must make every effort to keep your overhead as low as possible in order to remain as flexible as possible. When times are tough, they’re also tough for your vendors, so use this leverage to benefit your business.
What strategy do you use to hire good people?
Try employees out first before committing to them. Put them in your business environment, and observe how they do. During the trial period, you will see their work ethic and how they think on their feet.
What is your strategy for growth in the next year?
Expanding Internet sales, continuously contacting customers and sending product packages out to them.
What is the best thing about running a business here?
Having the flexibility to enjoy this beautiful place we live!
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