Meet Your Merchant: Paragon Technology Group | AspenTimes.com

Meet Your Merchant: Paragon Technology Group

Aspen, CO Colorado

I (David Raife), along with three friends, started Paragon in 1996 as a home theater firm. Over the last 15 years, as technology has developed, we have expanded our offerings to include design, integration and installation of all residential electronics including – architectural lighting, motorized shades, audio, video, climate, security, telephones computer networks and energy management.

From a product perspective, we sell high-end residential electronics. However, we do more than sell televisions and speakers. We help clients navigate and maximize their enjoyment of innovative technologies today and in the future. By working closely with a family, their builder, architect and interior designer, we provide homeowners with technology aimed at making their lives easier and more fun.

Despite the knee-jerk reaction of reducing service during the recession, Paragon decided to stay committed to our mission of always offering homeowners the best service available. As a result, we not only retained clients, we earned new ones.

Internally, we treated the recession as an opportunity to review our processes and improve them where possible.

The position for which we are hiring usually dictates the strategy we employ. For instance, if we are looking to fill a project manager or installation technician position, we will likely use industry websites and magazines that offer employment advertising.

If a sales or management position is available, we rely on resources such as word-of-mouth and LinkedIn. Paragon only hires passionate professionals who fit the corporate culture of work hard, play hard.

Our growth plan in the next 12 months could be described as a “grow deeper” versus “grow bigger” approach. Instead of adding new markets, our plan is to focus on maturing our current market capabilities, expanding our service offerings to new clients, and deepening our relationships with our existing clients.

We plan to continue showering our clients with world-class service and provide them with smart, innovative and fun residential technology solutions.

The best thing about running a business in the valley is the people – not just our great staff and clients but the Aspen business community in general.


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