Making lemonade | AspenTimes.com

Making lemonade

Dear Editor:

I would like to express my gratitude and appreciation for the organizers of Lemonade Day and everyone who contributed to make this event a success.

I first became aware of the Lemonade Day program when the founder, Michael Holthouse, came to speak at the Aspen Rotary Club a couple of months ago. Lemonade Day teaches young people how to start, own and operate their own business through running a lemonade stand. From Michael’s presentation, I knew I wanted to get my 10-year-old daughter involved in the program. I foresaw that the opportunity to teach her about the many facets of owning her own business, in this simple and elegant way, would be a priceless experience.

Two weeks prior to the event, my daughter was enrolled in the Aspen Art Museum’s program, where she focused on designing her lemonade stand and naming her business. We had conversations at the dinner table that week about branding, attractive colors, her goals, picking the right location and the importance of keeping her business and product focused. She was passionate and excited to create and was really engaged in this process of making her stand successful.

The week prior to Lemonade Day, my significant other, Amy Birdsall, worked with my daughter on product development and the importance of creating quality lemonade, cupcakes and cookies. They reviewed the financial side of the business and created spreadsheets to review budgets, cost analysis and sales projections. My daughter also learned how to use computer programs to create her menu, marketing fliers and business cards in a professional and cohesive way. It was amazing to see the growth in her understanding of what goes into running a successful business.

On Lemonade Day, she was up at sunrise anticipating a big day and wanting to secure her location next to the big rock next to the fountain at Mill and Cooper. She wanted to arrive early at 7:15 a.m. and get set up. After nine hours of marketing and promotion, she experienced the great feeling of success with a net profit exceeding her original goal.

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I must say I was a proud father to see her enthusiasm, hard work and success. I’m sure as she gets older and takes on many of life’s challenges, she will draw upon some of the valuable lessons she learned through her Lemonade Day experience at 10 years old.

Thanks again for those who organized and sponsored this event and the customers who bought lemonade that day. I whole-heartedly encourage parents to get their children involved with this program at the next opportunity.

William Small

Aspen