Lovinses among planet’s `heroes’ | AspenTimes.com
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Lovinses among planet’s `heroes’

Aspen Times Staff Report

Time Magazine has named Hunter Lovins and Amory Lovins of the Rocky Mountain Institute as recipients of Time’s “Heroes for the Planet” award, to be presented in San Francisco Saturday.

The two were chosen for the award in recognition of their work toward the development of low-pollution motor vehicles which are also efficient, safe, comfortable and offer good performance. Time’s Earth Day edition, on sale April 16, will feature profiles of the Lovinses and other recipients.

Amory and Hunter Lovins are co-CEOs and co-founders of RMI, a nonprofit energy-efficiency think tank in Old Snowmass. They founded Hypercar, Inc. in 1994 to promote technically sophisticated vehicles with low-drag design, ultralight materials, and a hybrid electric drive system which increases mileage by three to five times or more.

Hypercar research has been credited with helping mobilize up to $10 billion in research and development money toward more efficient vehicle designs.

Last year, RMI spun off the Hypercar project as Hypercar, Inc., a for-profit corporation, to help stimulate private-sector interest in the concept.

The special Earth Day edition of Time, entirely sponsored by Ford Motor Co., will be a global edition completely devoted to environmental subjects.


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