Locals don’t let locals drink Starbucks
June 27, 2002
“Attack of the Clones.” And I thought that this was just the new Star Wars movie. Wrong, it’s also what is happening to business in Aspen.
Every season now, a few more independent businesses close their doors and are replaced by an ever-increasing number of clone (chain) stores or food vendors.
And now we have one of the biggest and most aggressive clone factories, Starbucks, coming to town to further erode what is left of downtown Aspen’s uniqueness.
With every chain (clone) store or restaurant that opens and an independent that closes, Aspen loses a bit more of its individual character and charm, and becomes more like “anywhere USA.” Now, I am not saying that “anywhere USA” is a bad place, but is that what we moved here for and is that what our visitors (our economy) come here for?
According to a recent local newspaper article, Kerry Plemmons, the regional director for Starbucks, said: “When we get there we will be local.” Sorry, Mr. Plemmons, but a monster clone factory like Starbucks will NEVER be a “local” business, just like Planet Hollywood NEVER was.
As for the customers, true locals will continue to patronize the truly “local” coffee shops that we are already lucky enough to have in this town. Remember, “locals don’t let locals go to Starbucks,” and that goes for our visitors, too. Be an individual, not a clone, and support your local independent businesses.
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