Business Monday briefs
• Lodges in both Aspen and Snowmass Village were nearly three-quarters full in January, according to a report issued last week by the central reservations firm Stay Aspen Snowmass.
Paid occupancy in Aspen was 75.3 percent, and in Snowmass it was 74.3 percent. Aspen was just about even with January 2017, while Snowmass was off by 2.4 percent.
“MLK weekend, Gay Ski Week, and the Winter X Games weekends were as strong as ever, but the midweek troughs were a little deeper this year, and this was especially noticeable during the week following Winter X,” reported Bill Tomcich, president of Stay Aspen Snowmass. “Nonetheless, these are pretty good numbers for a month when the snow was not as good as in years past.”
February reservations in Aspen, meanwhile, are lagging 2 percent behind February last year. February bookings in Snowmass, however, are trekking 5.8 percent ahead of same month last year, the report said.
• The Valley Health Alliance announced last week the addition of Valley View Hospital to its roster that now has six of the largest self-insured employers in the Roaring Fork Valley.
The Valley Health Alliance, a nonprofit organization, was established by Aspen Valley Hospital and the community’s large employers in 2015 to help manage the cost of health care and to improve the health and wellbeing of its employees and their families.
Along with Valley View, the group includes Aspen Skiing Co., Aspen Valley Hospital, the city of Aspen, Mountain Family Health Centers, Pitkin County, and now, Valley View.
• Anderson Ranch Arts Center has named Katherine Roberts its new director of marketing and communications.
Roberts comes to the Ranch most recently from Denver, where she was the director of video production at Carbon8, a digital marketing firm. Prior to Denver, Roberts lived in Los Angeles, working in television as an executive at a national broadcast television network. Roberts received her bachelor of journalism degree from the University of Missouri.
• The Denver-based law firm Sherman & Howard LLC has announced the addition of Caroline Bess Pearce to its Aspen office.
Pearce specializes in estate planning, estate and trust administration, wealth management, wealth transfer, marital planning, and charitable giving matters to individuals and families, estates and trusts, closely held businesses, foundations, and individual and corporate fiduciaries. A 2010 graduate of the University of Colorado Law School, she is a member and past president of the Pitkin County Bar Association and a member of the Rocky Mountain Estate Planning Council, a local organization of professional estate planners focused on the education of members and the public in estate planning.
Have a business announcement or tip? Email business editor Rick Carroll at email@example.com or call him direct at 970-429-9141.
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The Aspen-area’s drought intensified in November. It was the eighth month of the year when precipitation at the Aspen Water Plant was below average.