Local T-shirt sales to aid women’s causes
A great shirt for several great causes is the hook Distractions boutique is hoping will reel in Aspen shoppers.
At the heart of “Tee-Zone” is the proposition that, in addition to “your continuous search for the perfect white tee-shirt ending here,” a purchase will also do wonders for your conscience.
Started up last April by Bliss Spa, in Manhattan, “Tee-Zone” shirts donates all profits to various women’s charities. Here in Aspen, starting on Feb. 1, Distractions, an East Hopkins Avenue boutique, will exclusively offer the shirts.
“When I was approached I thought, ‘What great idea,'” said Heidi Friedland, owner of Distractions. “If you’re in the business of selling shirts already, you may as well do some good along the way.”
The shirts are available in 30 stores nationwide. Bliss Spa has chosen the Ovarian Cancer Research Fund as the first recipient of Tee-Zone proceeds.
Other nonprofit organizations waiting in the wings are the What to Expect Foundation (a prenatal education group for clinics) and Dress for Success (an agency that provides interview suits and career counseling for disadvantaged women.)
Choosing “grass-roots organizations that really could make a difference in a woman’s life,” Bliss Spa expanded Tee-Zone’s presence in stores and boutiques coast to coast, said Mara Stern, spokeswoman for Bliss Spa.
The T-shirts will hit Distractions’ shelves in a few weeks.
At Distractions, Tee-Zone shirts will be priced at $32 for short-sleeved shirts, $36 for long-sleeved shirts, and $28 for tank tops. About 40 to 50 percent of each purchase will be donated to charity.
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