Lift tickets are now $63
People who thought they had seen it all when the Aspen Skiing Co. raised its single-day lift ticket price to $62 for the holidays better think again.
The price is even higher now. The Skico raised its walk-up window price to $63 last Thursday.
“I would venture to guess it was after we got all the snow,” Skico spokeswoman Rose Abello said of the price boost.
The Skico adopted a “variable rate” for its single-day lift ticket pricing this season. Company officials said the price would depend on snow conditions and the amount of terrain available.
With more than three feet of new snow falling over the last couple of weeks, conditions are excellent and almost all the terrain at the Skico’s four areas is open.
So if Aspen and Snowmass get hit by another really big dump, how high will lift tickets climb?
“Who knows?” responded Abello. “No ranges, no limits.”
The $62 ticket over Christmas and New Year’s topped Vail’s $61 ticket as one of the highest prices, if not the highest, in the country. However, Vail only charges $61 during peak season. It dropped its price to $59 after the holidays and is holding at that rate.
The Skico hasn’t issued any announcements when the single-day price has changed. When its vast array of prices was released last fall, the single-day price was kept under wraps.
Company officials explained at the time that they wanted the media and consumers to concentrate on discounts offered through their multiday tickets rather than the single-day price.
The Skico has tinkered with the idea of a variable rate for some time. Former company president Bob Maynard once joked that the cost of lift tickets might fluctuate like prices of fresh fish at the market, depending on conditions.
The Skico charged different rates at different times of the season once during Maynard’s tenure, but those rates were publicized in advance. This season is the first time the Skico has plowed ahead with rates that aren’t published in advance.
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Development in Basalt barely skipped a beat in 2020 despite the coronavirus. It’s expected to be busier next year.