Letter: TV on the bus
It is most evident that bus riders who use the Roaring Fork Transportation Authority buses avoid public transit systems when they travel America.
Why do I state this? The RFTA board and executives did not know about transit television on buses until in March I told them about Transit TV on Los Angeles Metropolitan Transportation Authority buses! Say what, Emzy? Yes, read this paragraph again.
Let’s see — for years since the beginning of the 21st century, Los Angles County, Milwaukee, Atlanta and Chicago environs had Transit TV airing on their buses.
Transit TV was a revenue-sharing source for public transit systems through television ad-sales revenue-sharing agreements. An independent company owned and operated it at no cost to bus authorities.
Transit TV is an excellent way to generate a new money stream and promote economic and business development in RFTA geography. Remember, a public transit system is meant to maintain and sustain a business-oriented economy and move its workers, fostering feel-good, petty bourgeoisie pleasure riding and lazy bicycle riders.
Over time, I’ve talked extensively with two Aspen bankers about Transit TV on RFTA buses. They and other smart business executives like the idea. They see its great value of having captured an affluent consumer market, as well as the less affluent, to entertain and advertise to, especially during ski season and summertime.
Premier commercial television advertising prices can be sold to salivating luxury business advertisers and marketers found in places like Denver, New York City, Los Angeles, London, Paris and Tokyo.
Unlike the above-mentioned public transportation systems, where after many years Transit TV is gone, the RFTA ridership, especially during winter in Aspen and Snowmass Village, is perfect for it.
Hell, who is really reading the run-of-the-mill, fancy, glossy magazines with all their expensive ad pages anyway?
Any smart business executive, bus rider, government executive or taxpayer should want to hear me give a formal Transit TV presentation to the RFTA board not next but this year as soon as possible.
The Los Angeles Metropolitan Transportation Authority gave me lots of Transit TV information, including its original contract for it. I am grateful to the authority’s board members, Los Angeles County Supervisor Michael Antonovich, Glendale City Councilman Ara Najarian and the authority’s top administration for their support and their efforts to make my efforts a success at RFTA.
Do you want RFTA sucking up more of your tax money and charging you higher fare prices, or do you want some of that revenue sharing from a possible lucrative Transit TV system on RFTA buses?
The choice is yours. Do you want to hear me out at a RFTA board session soon? Or do you want to get shafted endlessly? What do you think? Any decent Republicans or Democrats out there to support me in this really smart undertaking? Where are you?
Emzy Veazy III
Burbank, California, and Aspen
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Aspen Skiing Co. has refocused its marketing campaign and laid off its chief marketing officer. Nevertheless, a flexible strategy will be critical for the season, a company official said.