Let the marketing blitz begin | AspenTimes.com

Let the marketing blitz begin

Dear Editor:

We really appreciate the recent press coverage on “Win a Year Aspen/Snowmass” and we wanted to share a few of the details of this campaign that launches in 2010.

We are modeling our contest after the Queensland, Australia, contest – “The Best Job in The World” – that ran in 2009 and finished up in July.

Aspen is one of the strongest destination resorts in the U.S. and since Qittle is based here it made a lot of sense to move forward with a campaign very similar to the “Best Job.”

We are very fortunate to have strong clients locally as well who we have been talking to about “Win a Year in Aspen/Snowmass” and we are working on their level of participation at this time if any.

It is our hope that working together we can create a win-win scenario for all parties involved and provides one lucky individual an amazing experience here in Aspen/Snowmass.

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We understand the economic climate and are trying to create a very viral campaign that leverages the strengths of our stakeholders, partners and word-of-mouth marketing. There is a lot to do in the next 90 days to pull this all together and it is our hope that with the support of the Aspen/Snowmass community we can create an awesome marketing campaign.

Casey McConnell

Aspen