June lodging numbers up for Aspen, Snowmass
July 15, 2011
ASPEN – Both Aspen and Snowmass Village saw double-digit jumps in lodging occupancy in June, compared to the same month last year, while bookings for July were up about 9 percent in Snowmass, according to a report released Friday.The occupancy rate for tourist accommodations in Aspen was up 11.7 percent in June, while the average daily rate paid for accommodations was up 3.4 percent, compared to the same month last year, according to the Denver-based Mountain Travel Research Program, or MTRiP.In Snowmass, June occupancy was up 19.2 percent, but the average daily rate was down by 5 percent, MTRiP reported.Occupancy in Aspen during the Food & Wine Class peaked at 95 percent, according to Bill Tomcich, president of reservations firm Stay Aspen Snowmass, making the third weekend in June the busiest single weekend the resort had seen since the Winter X Games in January.By the close of June, July bookings were pacing slightly ahead of last year in Aspen by 1.4 percent, but July bookings in Snowmass were up 9.3 percent.Fourth of July weekend bookings approached 91 percent in Aspen, according to Tomcich. Snowmass was more than 70 percent booked for the holiday – an “impressive” improvement over 2010, when July 4 occupancies failed to reach 50 percent in Snowmass, he said.Rooms booked during the month of June for all future arrival dates were up 4.7 percent for Aspen, according to MTRiP; such bookings were up 15.7 percent in Snowmass.MTRiP’s Aspen numbers are based on a sampling of up to 17 properties representing up to 1,397 rooms, or 61 percent of what’s available to book in Aspen. The Snowmass data is based on a sampling of up to 10 properties representing up to 1,414 units, or 78 percent of available lodging.