JAS popular but not as hot as in previous years
The Aspen Times
Jazz Aspen Snowmass’ 25th-anniversary event drew in crowds of people this year, “though not as many as in previous seasons,” said Bill Tomcich, president of central reservations firm Stay Aspen Snowmass.
“It’s going to be a busy weekend but not completely packed,” Tomcich said.
He said that as of Aug. 15, hotel occupancy for Labor Day weekend was in the 70 to 80 percent range in Aspen and Snowmass.
“This weekend is always a very big draw,” Tomcich said. “It makes Labor Day weekend one of the bigger of the summer, when you combine Aspen and Snowmass together.”
Limelight Hotel front desk agent Zach Clancy said the lodge was fully booked over the weekend, “give or take a room.”
While Clancy couldn’t say whether the high occupancy was related directly to Jazz Aspen Snowmass, he said occupancy the previous weekend “dropped way down” and that he anticipates next weekend’s occupancy will be “around 50 percent or so.”
May Selby, senior public relations and social media manager at The Little Nell, said the hotel had typical occupancy for Labor Day weekend, which was nearly sold out.
“We have seen this kind of occupancy for the past three years,” Selby said.
Selby said the weekend before was nearly sold out, as well, and that next weekend has space — though it is “about sold out at this point.”
While Aspen still may have some rooms available next weekend, Snowmass is already maxed out and has been for at least a month, Tomcich said. Snowmass’ Tough Mudder event has pushed the town to 100 percent occupancy, he said.
One reason Tomcich says this year’s Jazz Aspen event may not have been as impressive as in previous years is because of the musical lineup.
“There have been some years were there have been some really incredible lineups that have drawn a complete sell-out of the year,” Tomcich said.
Jazz Aspen Snowmass President Jim Horowitz said the organization does its best to appeal to a “very diverse audience,” ranging from 20- and 30-year-olds to people in their 50s and 60s.
“Jazz Aspen Snowmass wouldn’t be Jazz Aspen Snowmass if it was just appealing only to baby boomers or 20-year-olds,” he said. “It’s a broad ballot, really, in terms of the audience, but our goal, really, is to get the best, most world-class artists we can.”
“There’s no formula beyond that,” Horowitz added.