In appreciation of LU | AspenTimes.com
YOUR AD HERE »

In appreciation of LU

And now for something light to chew on:

The Aspen Times editorial board offers its full support to the return of LU Biscuits at the end of a long day of skiing.

After two years in the hinterland of Oreo cookies, the Aspen Skiing Co. and the producer of LU biscuits have reached a marketing and sponsorship agreement that brings the popular French treat back to the base of the ski areas on a daily basis.



Even the most die-hard, anti-French patriot has to admit that LU hazelnut-flavored “Sensation Bars” are vastly superior to Oreo Double Delight mint and coffee-flavored cookies. And even if you prefer Oreo to LU, you’ve got to admit the name LU has much more sex appeal than Oreo. (What does Oreo even mean, anyway?)

Fact is, visitors and locals had grown used to the tasteful subtleties of LU at the end of the ski day, when for several years in the 1990s and early 2000s Skico ambassadors placed a basket out for skiers and boarders.




As Skico host John Holsonback pointed out in an article in yesterday’s Aspen Times, “After LU, I had a fair amount of comments like ‘What happened to LU?'”

It is with great, salivating relief that we report LU hasn’t vanished. She just took a break from Aspen. Now she’s back to delight skiers at the end of their hard day on the hill.


Support Local Journalism

Support Local Journalism

Readers around Aspen and Snowmass Village make the Aspen Times’ work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Each donation will be used exclusively for the development and creation of increased news coverage.

 

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User