Honorable corporate citizenship
March 18, 2002
Bravo to those who want the Aspen Skiing Co. to set a visible example of safety by requiring uniformed employees to wear helmets when skiing on duty.
Dispensing with the obvious point that such a policy doesn’t violate anyone’s freedom (employees who wear uniforms have no moral case against brain buckets), we should understand what such a policy is: honorable corporate citizenship.
Just as some film studios are praised for voluntarily discouraging the depiction of cigarette smoking in their movies (so not to inspire young people to smoke), the Skico should be applauded if it made helmet safety stylish (since helmets can save lives).
On their own time, people can still smoke and ski bald.