Holy Toledo store reopens in Minturn
August 3, 2009
MINTURN, Colo. – Holy Toledo in Minturn is expanding and thriving in an economy where many stores are cutting back on inventory or even closing.
Loyal shoppers of the consignment outlet were flocking to the store Saturday to tell owner Heather Schultz the store looked great.
The staff at Holy Toledo walked racks of clothing down the sidewalk the night before the store reopened Saturday; it was the first day open since construction and renovations were finished.
Schultz had opened a second store just a couple of doors down last year, but decided she’d rather keep everything under one roof.
The second store sold new consignment clothing from local boutiques, but Schultz said it was hard to get people as excited about shopping there as they are about Holy Toledo.
“It was just like shopping in any other store,” she said.
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Combining the stores means the people sifting through the racks of clothes will come across the new stuff, too.
“I like to mix the used stuff with the new,” Schultz said.
The store is housed in an old Minturn church, and Schultz didn’t want the renovations to take away from that. She said the architect’s design almost enhances the old church, and customers agree.
“I really am glad they were able to incorporate the new architecture with the old architecture,” said Debra Gottlieb, a repeat customer who lives in Pensacola, Fla. “It has this nostalgic chapel look … the clothes are more holy now.”
Gottlieb was excited because she just found a pair of designer Manolo Blahnik shoes in the store for $26 – the shoes originally cost $400.
It’s those kinds of deals that keep shoppers coming back for more, said Heather Hotard, who works at Holy Toledo.
“People just love Holy Toledo,” she said. “We didn’t even have the racks in here yet, and people were waiting to come in anyway.”