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Get busy sellin’

Dear Editor:

The telephones cease to ring in dough for the near almighty Bill Tomcich of Stay Aspen Snowmass (‘Ski business melting with economy?’, Oct. 22).

Let’s face when you are not a real salesman and your workers are not real salespeople, you get no master sales demonstration.

Sales is a proactive process, not a wait for calls to come in theater operation.

As I have said time and time again, but now in a more coarse way, “Only idiots look to only snow to bring in business and money spenders to a ski resort or any other place.

You must have people want to come to or to repeatedly return to your ski resort whether there is snow or not. Also real salesmanship is a constant hallmark of real business owners and true proactive executives, even for discovering new untapped affluent markets.”

It is nice to read in print new statements by Tomcich instead of the same old scratching recordings published over and over again.

As for those reading my letter, I ask, “How many sales books have you read recently to improve your salesmanship and business performance? Don’t get mad at me. Get upset with yourselves for being lazy but getting a paycheck and having a job anyway.”

Tomcich, buy me supper at The Little Nell before Sunday. That hotel is only one of two 5-star hotels in all of Colorado. Beverly Hills, California has far more 5-star hotels, doesn’t it, Tomcich?

As Arsenio Hall used to say on television, “Let’s get busy!”

Emzy Veazy III

Aspen


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