Garfield County funds video to attract business
Glenwood Springs correspondent
Aspen, CO Colorado
GLENWOOD SPRINGS ” The Garfield County commissioners on Monday signed off on spending about $19,700 to produce a short video segment touting the area’s economic vitality to national business leaders.
The short video is expected to appear on cable channels like Fox Business News and MSNBC.
The commissioners’ move is contingent on the commission having final approval of the product that is created and the right to delay scheduling of the segment’s appearance until later next year.
The delay was sought so the production of the video could be influenced by a county survey sent to area residents seeking their input about the county’s future land-use plans. Data from that survey is expected to be returned to the county in the middle of December.
Garfield County Manager Ed Green said officials with Economic Report, the group behind the video segment, called him about two weeks ago and said they were looking for “hidden gems throughout the nation in terms of economic development.”
“What they want is to develop a customized five- to 10-minute segment to educate the business community about the possibility of moving their operations to Garfield County,” he told commissioners.
The video would be nationally syndicated, with one showing on the Fox Business News, along with 19 airings on other channels including CNN Headline News. Additional airings on the Discovery, Travel and MSNBC cable channels would follow, Green said.
The segments are expected to began airing in March, he said.
“I think it is a great opportunity to promote Garfield County,” said Commissioner John Martin.
Commissioner Larry McCown said he was in support of allocating the $19,700 for the video segment, but added that he had some concern about the “unintended consequences” it could cause.
“I don’t want to get the cart ahead of the horse and have people (migrate) to Garfield County and (have) no place to live,” he said. “If this airs in March, and we see a mass exodus coming to the land of opportunity, we are going to have to put these folks somewhere. That is my only concern.”
Support Local Journalism
Support Local Journalism
Readers around Aspen and Snowmass Village make the Aspen Times’ work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.
Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.
Each donation will be used exclusively for the development and creation of increased news coverage.
Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.
User Legend: Moderator Trusted User
This summer the Aspen Music Festival is emphasizing this discovery track more than before, as the 2021 season marks the launch of its initiative to spotlight diverse composers who identify as AMELIA (African-American, Middle Eastern, Latin, Indigenous, and Asian).