Frontier to drop sports team sponsorships |

Frontier to drop sports team sponsorships

Rocky Mountain News Staff and wire reports
Aspen, CO Colorado

DENVER ” Frontier Airlines, battling through bankruptcy, is bagging its sponsorship of sports teams including the Colorado Avalanche and Denver Nuggets.

Frontier rejected its contract with Kroenke Arena Co., meaning it will no longer sponsor teams that play at Denver’s Pepsi Center, spokeswoman Lindsey Purves said in a telephone interview Monday. They include the National Hockey League’s Avalanche, National Basketball Association’s Nuggets, Arena football’s Colorado Crush and the Colorado Mammoth lacrosse team, Purves said.

The Avalanche and Nuggets are owned by billionaire Stan Kroenke, who also co-owns the National Football League’s St. Louis Rams and has a stake in English Premier League soccer club Arsenal. Frontier had a package sponsorship to advertise in the arena and provide travel to the teams, said Purves, who declined to disclose the value of the deal. Frontier signed the agreement in July 2006 and it was rejected as of Dec. 4.

While Frontier is withdrawing advertising from the Pepsi Center, the carrier will now serve PepsiCo products on its planes after rejecting a contract with Coca-Cola Enterprises Inc., Purves said. Coca-Cola Enterprises spokeswoman Laura Brightwell didn’t immediately return a call seeking comment.

Frontier filed for Chapter 11 bankruptcy in April after its credit-card processor, First Data Corp., began withholding a larger portion of ticket sales, reducing the company’s cash flow. The airline has been cutting costs as it reorganizes.

Support Local Journalism

Support Local Journalism

Readers around Aspen and Snowmass Village make the Aspen Times’ work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Each donation will be used exclusively for the development and creation of increased news coverage.


Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User


Aspen electeds low on high density in area neighborhoods

The city of Aspen’s land use code says that only single-family homes can be built on lots smaller than 6,000 square feet in certain neighborhoods. That might change if Aspen City Council allows a proposed change that allows multi-family buildings to be developed.

See more