Front Range artist designs Aspen’s Pro Cycling poster | AspenTimes.com
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Front Range artist designs Aspen’s Pro Cycling poster

ASPEN – The official poster for the Aspen stage of the USA Pro Cycling Challenge was unveiled Wednesday. It was designed by Callie Hegstrom, a Highlands Ranch, Colo. resident and cycling enthusiast.

“I absolutely love Aspen,” said Hegstrom in a prepared statement. “Throughout the years, I have taken some very nice shots of the local scenery, including the Maroon Bells. I started the poster design by browsing through my photo library, and coming across a nice shot of the Bells from Maroon Lake. My actual photo (albeit, modified a bit), serves as the backdrop for my poster, and the rest just evolved from there.”

A panel of Aspen locals selected Hegstrom’s design from a pool of finalists; it will be printed as the town’s official Pro Challenge poster, available for purchase with proceeds benefiting the Aspen Valley Ski and Snowboard Club.



The contest encouraged artists to “highlight Aspen’s dramatic natural beauty, incomparable cycling terrain and unique outdoor-adventure culture that, together, defy ordinary,” according to Wednesday’s announcement.

Poster designs were sought for each host city on this year’s tour. Each winner of the contest will receive $500, four VIP passes to the hospitality tent at race finish, and national recognition and exposure for his or her artwork, organizers said.



Designs were submitted from 23 different states, via the USA Pro Cycling Challenge Facebook page, where more than 4,000 fans voted for their favorite design.

Aspen is one of 12 host cities for this year’s second running of the Pro Cycling Challenge, and the only town to host both a finish and a start, on Aug. 22 and 23. The resort played host to the finish of a stage in last year’s race, as well.


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